Product Development

Dr. Newton’s Naturals is committed to developing high quality, all natural nutritional products. We work closely with our doctors to create supplements and vitamin formulas of the highest quality that truly deliver. Each product is carefully researched and tested to ensure that it will work for the vast majority of people.
Dr. Newton’s all natural products target a wide variety of common health concerns including joint pain, weight loss, fatigue, and more. Our proven portfolio of brands – such as CalMax, SuperC22, and Nu-Zymes just to name a few – place us in a position to reach the next level of success. We aim to be the nation’s #1 source for natural vitamins and supplements by our 25th anniversary. Our teams of doctors continue to roll out one-of-a-kind products and advanced alternative healthcare technologies year after year. Strong affiliations with cutting-edge laboratories allow us to produce the highest quality product possible at an affordable cost.


The Dr. Newton’s Naturals story began in 1995 with three family members in a one-room office. We started with an idea that grew to the company we are today with over 120 employees in our South Portland, Maine office.

In the beginning, we were called “Media Power” and we offered a diverse line of health products. In an effort to find an affordable advertising method, we turned to radio. Talk radio stations often sought out guests to provide content. Our doctors would discuss health issues and answer questions provided we were allowed to give out a phone number for listeners that wanted more information about our products. This format worked well for several years, but eventually radio stations changed their focus.

We began our own radio show, “Discoveries in Health”, which was a scripted infomercial explaining the benefits of natural nutritional supplements. Our phone lines lit up again.

Following that, we ventured into TV advertising. It was costly, but worth it. However, the tragedy of 911 changed the marketplace again.

We’ve now diversified our advertising, turning again to radio, as well as social networking and direct mail. Our ability to adapt with ever changing marketplace, as well as our dedication to providing the best possible all natural supplements and vitamins, has contributed to our continued success.

Our Belief

At Dr. Newton’s Naturals we believe in helping people live better, healthier lives. Our select lines of products include natural vitamins and supplements that have been proven to help improve health and well-being.

It is our goal to educate our clients about the benefits of our products and why they work. This ensures that they are purchasing the right supplement for their personal health needs.

We adhere to the highest quality standards. Our products are manufactured in FDA- approved laboratories in the United States and backed by the best customer support in the industry.

Our Philosophy

Dr. Newton’s Naturals is committed to its long-standing tradition of an ethical business philosophy. Integrity, honesty, respect, and hard work dictate how we interact with our employees, customers, vendors, and clients. At the cornerstone of all Dr. Newton’s initiatives is our belief in offering our customers high-quality products and nutritional education. As a result, we’ve had great success in building strong brand awareness and loyalty. By utilizing this unique business paradigm, we’ve seen tremendous growth in all of our business channels – including direct response, sales, catalog, internet and radio.
Moving forward at Dr. Newton’s, we’ll continue to leverage this philosophy to explore new areas of growth. Our passion for success creates unique opportunities for our employees to grow professionally as our business continues to develop, diversify, and expand.


Dr. Newton’s Naturals continues to do what comes naturally. Whether that means providing the best natural health solutions money can buy, or giving back to local charities and international relief efforts. Dr. Newton’s contributes regularly to non-profits, such as Portland Trails and the Maine Children’s Cancer Program. Together we can make a difference in the lives and health of our customers and community!